Module 3 — The Luxury Client

Understand the Person Before Presenting the Product

Luxury clients do not all buy for the same reason. This module teaches Client Intelligence: how to listen, observe, ask better questions, understand motivation, and make recommendations more relevant without making assumptions.

What You'll Learn

• Understand what luxury clients value and why they buy.
• Read client behavior without stereotyping or judging.
• Ask questions that create genuine discovery.
• Understand motivation, lifestyle, and expectations.

Build the skill of understanding the person before presenting the product.